When you buy clothes, you're making complex value judgements. Just a few years ago, it was about how something looked and how much it cost. Now we also ask #whomademyclothes? We try to #shoplocal and fight #thewaronwaste. We ask ourselves 'does it #sparkjoy?' and we tell our friends we're #minimalists. We weigh up our values alongside the dollar cost and, if everything matches up, we try the clothes on, setting off another round of questions. Is it any wonder many women have reached decision fatigue?


Staple Store makes decision-making easy so you can get on with the important things in life. Our clothes will perform beautifully, day after day. They'll suit you, regardless of your lifestyle and body shape and they'll complement what you already own. A few well chosen pieces will breathe new life into your wardrobe.


Not to be confused with basics, staples are the pieces you love.


You'll wear them until they're worn out. The secret's in the qualities that elevate them above the everyday: feel, cut and drape. Once you've tried our staples, you'll never want to take them off.


who we are.

We're a passionate team of women headed up by cultural anthropologist, Dirima Cuthbert. Dirima's training in anthropology, architecture, an almost-finished masters degree in sustainable consumption and seven years managing fashion boutiques bring theory & practice together to help you simplify your life.